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Case Studies

Identity, authentication, and access — shipped.

Five chapters from 19+ years across Microsoft Identity, Google, The Trade Desk, and Intuit — plus the builder work that proves the product instincts are still hands-on.

OpenPass: Scaling Consumer Authentication for the Open Internet

Led The Trade Desk's consumer identity and authentication product from early market uncertainty toward adoption, experimentation, GTM clarity, and growth.

Consumer IdentityPasswordlessGTMExperimentationProduct-Led Growth
  • Led OpenPass, The Trade Desk's consumer identity and authentication service.
  • Worked across UX, engineering, data science, marketing, sales, and customer-facing teams.
  • Addressed publisher adoption barriers by focusing on lower-friction sign-in experiences and stronger integration paths.
  • Built a data-driven product culture with telemetry, dashboards, and experimentation.
  • Grew usage from 0 to 150K+ users in under one year.
  • Shaped GTM strategy for a $100M+ program.

Microsoft Identity: Enterprise IAM at Global Scale

Built and led identity and access management capabilities across Azure AD / Microsoft Entra, including password protection, administrative delegation, supportability, and B2B identity.

Enterprise IAMMicrosoft EntraAzure ADSecurityPlatform Product
  • Worked across Azure AD / Microsoft Entra identity products.
  • Led or contributed to Administrative Units, Azure AD Password Protection, AD FS supportability, and B2B identity experiences.
  • Reduced Azure Identity / AD FS support costs by more than $1M annually through productized supportability improvements.
  • Led Azure AD Password Protection for on-premises from concept to public preview, reaching thousands of customers.
  • Built roadmaps, worked with engineering and UX, and used data to identify customer adoption blockers.

Intuit Agentic Identity: Access Models for the AI Era

Led product work at the intersection of identity, OAuth, MCP, and AI-agent access for Intuit ecosystem integrations.

Agentic IdentityOAuth 2.0MCPAI AccessAuthorization
  • Led Agentic Identity work for MCP-based integrations with OpenAI and Anthropic ecosystems using OAuth 2.0.
  • Helped define how product ecosystems should think about user authorization and delegated access in an AI-agent world.
  • Worked on identity models that balance user control, ecosystem access, and secure product integrations.
  • Improved QuickBooks mobile sign-in experience with impact across 20M+ monthly users.

MyBudgetBuddy: Builder Proof Through a Full-Stack Finance Product

Built a production-minded household finance product to explore budgeting, transaction ingestion, income projections, financial analytics, and secure financial-data UX.

Full-Stack ProductPersonal FinanceReactNodePostgreSQLAuthentication
  • Built MyBudgetBuddy as a hands-on product exploration in household financial wellness.
  • Designed product flows for household management, role-based access, shared financial visibility, accounts, transactions, and income expectations.
  • Built features including CSV transaction import, smart categorization, recurring income detection, month-over-month comparisons, projected savings, and dashboard analytics.
  • Implemented a full-stack architecture using React, TypeScript, Node, Express, Prisma, PostgreSQL, JWT, bcrypt, and modern frontend components.
  • Included production-minded thinking around authentication, passkeys/WebAuthn, encrypted fields, duplicate detection, deployment configuration, and database migration.

AI-Native PM Framework: Turning Product Management into a Governed Operating System

Created a Claude Code / Git-based PM framework that helps product managers move from ambiguous discovery to structured, engineering-consumable artifacts.

AI PMClaude CodeProduct SystemsPRDsIdentity KnowledgeOperating Model
  • Created an AI-native PM framework for Identity Product Management.
  • Codified domain knowledge, reusable workflows, templates, decision records, artifact lifecycle, quality checks, and human review gates.
  • Treated AI not as a writing assistant, but as a governed product-development partner.
  • Supported workflows such as discovery, research, PRD creation, artifact review, decision capture, and knowledge ingestion.
  • Demonstrated that structured AI-assisted PM workflows can move from discovery to PR-ready artifacts at very low AI execution cost.
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